What is Search Engine Optimization (SEO)?
People are searching for the services you offer right now. Are they finding you?
SEO is the process of providing search engines like Google the cues it needs to understand who you are and what you do. Basically, the internet is a database and websites need to be developed in a way that communicates with it. Web design companies that approach website development from a purely graphic standpoint tend to miss this point and this is the reason a company with a rich history and strong client base can be lost on the 2nd or 3rd page of search results – your community might know who you are and what you do, but Google hasn’t a clue.
Why SEO Matters
It is not a surprising fact that the vast majority of leads generated online are won by businesses who appear on the first page of search results. For this reason, SEO is an incredible opportunity for new businesses to showcase what they do, and a must for businesses with an established client base. The beauty of making an investment in SEO is that the return can far outweigh the cost.
Unlike investing in ads which have a time limit, a ranking website provides an evergreen return: meaning it has the potential to remain at the top of search results to sell your services day after day, season after season.
We approach SEO using best practices. These are tried and true methods that are not about gaming the system. In this way your investment is not at risk of an algorithm update designed to punish cheaters. This means the results you gain are more secure and likely to hold their position.
As business owners we are also consumers. When we search for local services, who do we trust? The obvious answer is the companies at the top of an organic search and not the ads that anyone can buy.
Ranking at the top of a search provides a value beyond exposure and advertising, it strengthens your brand and makes the phone ring.
Schedule a Consult to Discuss Your Needs
We are happy to brainstorm with you where we may be of service. We do not charge for initial consultations. Be sure to suggest a day and time when would like us to call you back. We look forward to speaking with you.
